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Reviews

Review of Square US

Misleading SEO Features & Poor Support—Square Online Is Not What It Claims to Be

I’m a small business owner who chose Square Online because they advertised SEO customization and easy-to-use website tools. Unfortunately, that promise turned out to be misleading.Square claims you can create a “custom permalink” for products and services. In reality, you have no control over the live URL structure. Every product or service is forced into a generic URL format that includes /product/ and an item ID, no matter what you do in the SEO settings. This was confirmed by Square Support after I spent hours troubleshooting.If you care about clean URLs for SEO, customer experience, or marketing, Square Online isn’t for you. This important limitation isn’t clearly disclosed before you sign up. The user interface leads you to believe you’re creating a fully customizable URL, but that’s not the case.When I brought this issue up in Square’s seller community, I was met with dismissive, rude responses from one of their “Champions”—someone who is supposed to represent and support the community. After pushing back and asking for a resolution, I was eventually banned from Square’s subreddit for complaining. Instead of fixing the issue or clarifying their misleading product descriptions, Square silenced me. Also their "code of conduct" is vague on purpose so they can ban anyone they want if they get their feelings hurts. And who came up with INCENTIVIZING answering FIRST instead of answering CORRECTLY? their support center is a joke. This experience has cost me valuable time, effort, and trust in Square as a company. If you’re a small business owner looking for transparent tools and honest communication, I would recommend looking elsewhere.I’ll be transitioning away from Square and cautioning other small businesses to carefully read between the lines when considering Square Online and Appointments.

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Date of experience: Mar 14, 2025

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